Ather Energy at 99% localisation of e-scooter

Ather Energy, manufacturer of electric scooters, has measured its overall social, environmental, and economic impact in 2019-2020 in a detail report. The impact assessment is done by Aspire Impact and it has awarded Ather Energy with Aspire Impact's Gold Leaf accreditation for its overall Impact Management. Ather Energy gets into the list of becoming the first Indian and second automotive company globally, besides Tesla, to publish an Impact report. It has a two-pronged approach to building a sustainable ecosystem. The company has built a vehicle and charging infrastructure platform from scratch and has also focused on helping develop a local supply chain. As a result, Ather Energy has managed to achieve 99 per cent localization (except cells) in the vehicle, making it a truly Make in India product.

Tarun Mehta, Co-founder and CEO, Ather Energy, said: "The impact of our work through our products for the EV market is clear, but building a long-term impact focused organization is about more than a few founding product decisions. Just like financial metrics, measuring impact has to be made an institutional process, expanding far beyond just the product and covering people, planet, and policy too. While this is just the first report, we are already seeing big leaps in the WIP report for FY21 bringing out the advantage of pushing impact as a companywide metric."

Developed with a theme of mobilizing a new India, Ather Energy's Impact is across four categories of Product, People, Planet, and Policy, including how products have been developed with superior technology that provides Indian consumers an option for clean mobility without compromising on performance.

The report also talks about Ather Energy's commitment to diversity and inclusion, which has been broadened to include the diversity of thought, experience, gender, leadership, language and culture. The company has approximately 30 per cent women employed in the manufacturing facility, the highest in the Indian automotive sector.